SLBC ready for Mudra promotion campaign

JK Bank executive body addressing a press conference in Srinagar. —Excelsior/Shakeel
JK Bank executive body addressing a press conference in Srinagar. —Excelsior/Shakeel

Excelsior Correspondent
SRINAGAR, Oct 4: J&K State Level Bankers’ Committee (SLBC) is all set for the launch of ‘Mudra Yojna Campaign’ here at SKICC, which is being carried out to boost the country’s flagship scheme Prime Ministers Mudra Yojna (PMMY) across the country through a nation-wide promotional campaign.
Representing Convener SLBC, J&K Bank Executive President Vagesh Chander said this in presence of Executive President S S Sehgal, President P K Tickoo and Vice President Rakesh Gandotra, at the press conference held at the bank’s corporate office. State Mission Director (PMJDY) Shahid Saleem was also present at the press meet.
Briefing the media persons about the objectives of the campaign, he said, “Reaching out to the people on a massive scale through Mudra Yojna Campaign, the Government of India also seeks to promote financial inclusion schemes and digital payment methods to encourage consumers and merchants to increasingly shift to these modes of payment.
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Speaking on the occasion, Executive President S S Sehgal said, “Under Mudra scheme, the banks operating in J&K have disbursed Rs 1003 crore against the target of Rs 2433 crore to 41000 beneficiaries. J&K Bank alone has disbursed Rs 788 crores under the said scheme. A total of 20 lakh PMJDY accounts have been opened in J&K State by all the banks with total deposit of Rs 650 crore. Out of these accounts, 17 lakh have been opened in rural areas of the State”.
Detailing out the reason for the press conference, he said, “the idea is to spread the message across the State that banks are in the process of taking banking services and products to every nook and corner using the time-saving and money-saving medium of digital banking.”
Addressing the media, Shahid Saleem Mission Director (PMJDY) said, “The motive of this programme is to promote financial inclusion initiatives, digitization and financial literacy among the masses. We have identified 4 sectors of Tourism, Horticulture, Handicraft and Handloom who shall erect stalls and showcase their products to the people”.