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Amway launches premium cookware range

Excelsior Correspondent
JAMMU, Jan 23: Amway India, a direct selling company, has expanded its product portfolio and entered into the domain of consumer durables with the launch of Amway Queen, a premium cookware range.
Amway India sells more than 130 products across nutrition, beauty, homecare and personal care categories. This is the first time that Amway India is launching a product in the consumer durable segment in the country.
The premium quality Amway Queen Stainless Steel Cookware is both elegant and convenient. Amway Queen offers superb cooking performance, versatility and a look that will last for years to come. It comes with a Vitalokā„¢ technology that helps locks in the moisture which helps to preserve the taste and nutrition of the food.
Amway Queen enables cooking with much less water as compared to a conventional cookware range. Further, the Optitemptm technology helps in improving heat distribution on every kind of cooktop. Its multi-layer structure and Optitemptm base makes almost Zero Oil cooking possible. The food cooks evenly and quickly over medium to slow temperature, saving time and energy. Amway Queenis backed by 30 years warranty.
The 5 piece Amway Queen Cookware set has been created especially for the Indian market keeping into the consideration the culinary palate and food habits of Indians. The aesthetically designed Amway Queen Cookware set comprises of a 4 litre stock pot with lid, a 2 litre Saucepan with lid, and 1.5 litre Saute Pan with lid, and an extra lid and Stock pot steamer as accessories.
Speaking on the occasion, Anshu Budhraja, CEO, Amway India, said, “Globally, Amway is one of the leading players in the premium durables category. We have identified Amway Queen as our first durable to be launched in the Indian market because the research indicated that there is a latent demand for premium cookware which enables low oil, low water cooking while ensuring taste.”
Sundip Shah, Chief Marketing Officer, Amway India, said, “Amway Queen is unique as it allows healthy cooking of delicious dishes with almost no oil and less water. Our strategy is driven by impactful cooking demonstrations to bring this benefit to life for our direct sellers and consumers.”

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