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LinTeractive bags digital mandate for HDFC Ergo

MUMBAI, Feb 24:  LinTeractive, the digital agency of MullenLowe Lintas Group today said it has bagged the mandate for HDFC Ergo General Insurance’s two-wheeler motor insurance products.

LinTeractive has been entrusted the task to create a digital engagement for HDFC Ergo, targeting owners of two-wheelers motor bikes and scooters, the agency said in a statement issued here.

“Renewal of the two wheeler insurance policy does not take priority in the consumers mind, making it a low involvement category. We look forward to working with LinTeractive and put out an exciting campaign which will innovatively push two wheeler owners to not miss the renewal of the policy,” HDFC Ergo General Insurance Member of Executive Management and Group Head Mehmood Mansoori said. (PTI)

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