Ambuja launches awareness campaign for masons

Excelsior Correspondent
JAMMU, Apr 27: As a continuous process to create awareness among masons, Ambuja Cement has launched another leg of the Mobile Van Campaign from Jammu, which covers small towns of Jammu and nearby districts.
The campaign will continue for eight weeks with focus on educating masons with productivity and work efficiency techniques. The extensive awareness-building program will be held through interactive sessions, wherein construction experts will travel across important towns in mobile vans. It will serve as a significant platform for masons to clear their doubts and gain significant expertise about the craft.
Speaking on the occasion, Keshav Deep Sanoria (Zonal Head-Ambuja Cements Ltd) said, “Our first awareness campaign on basic construction techniques received an overwhelming response from 30,000 masons across the country followed by second phase touching 30,000+ masons”.
He said that the third phase now aims at educating 11,000+ masons on different techniques to improve productivity and overall efficiency across 400+ towns. “The comprehensive training sessions will help them in learning methods to achieve superior construction quality”, he added.

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