NEW DELHI: Most users of WhatsApp are reconsidering usage of the instant mobile messaging app and are looking for its alternative following policy changes proposed by the Facebook group firm, according to a study.
The study, conducted by CyberMedia Research (CMR) covering 1,500 WhatsApp users, found that 79 per cent of the instant messaging app users (respondents) are reconsidering using it, with 28 per cent of those even planning to leave WhatsApp after the implementation of its new policy in May 2021.
“For consumers, WhatsApp was their own, free and intimate messaging platform. As WhatsApp eventually moves into a much closer integration with the Facebook ecosystem from hereon, it risks an erosion in brand trust and brand loyalty — both key determinants for enduring competitive market advantage,” CMR Industry Intelligence Group Head Prabhu Ram said in a statement.
Earlier this month, WhatsApp informed users of an update in its terms of service and privacy policy regarding how it processes user data and partners with Facebook to offer integrations across the social media giant’s products.
It also stated that users will have to agree to the new terms and policy by February 8, 2021, in order to continue using WhatsApp.
However, the mobile messaging app has deferred the update to May after it faced flak over its new privacy policy and terms of service.
In response to WhatsApp’s ‘take it or leave it policy’, consumers ascribed a range of emotions ranging from feeling angry (49 per cent), to not trusting WhatsApp ever again (45 per cent), to feeling a breach of trust (35 per cent).
“A mere 10 per cent of consumers remain indifferent to the new policy announcement,” the study said.
Among the respondents, 39 per cent were already using instant messaging app Telegram.
As per the study results, 41 per cent of those surveyed indicated planning to shift to Telegram, whereas 35 per cent preferred Signal. (AGENCIES)
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