Union Tourism Secy on 3-day tour to Valley

Senior officers of State Tourism Department accompanying Secretary, Union Ministry of Tourism, Yogendra Tripathi in Srinagar on Thursday.
Senior officers of State Tourism Department accompanying Secretary, Union Ministry of Tourism, Yogendra Tripathi in Srinagar on Thursday.

Excelsior Correspondent

SRINAGAR, May 9: Secretary, Union Ministry of Tourism, Yogendra Tripathi arrived here today on a three-day tour to Srinagar and Gulmarg to review preparations for upcoming tourism season and also inspect infrastructural developmental works.
Secretary Tourism Rigzian Sampheal, Director Tourism Kashmir Nisar Ahmad Wani, Principal Indian Institute of Skiing and Mountaineering (IISM) Col JS Dhillon, Principal Institute of Hotel Management Srinagar Qazi Shabir Ahmad, MD J&K Cable Car Corporation Shamim Ahmad and other officers of the Tourism Department received the Union Secretary and accompanied him to various sites at Srinagar.
Tripathi, who was also accompanied by Economic Advisor Ministry of Tourism Sandeep Kulshreshtha and other officers, toured Dal Lake and visited Houseboats, Chrar Chinari and Sher-i-Kashmir International Conference Centre (SKICC). The Union Secretary was impressed with the facilities at SKICC and asked its Director Bakhshi Javed Humayun to market the facility as an international conferencing centre.
He was also shown the recently commissioned Musical Fountain and Laser Show which, he said, would be a major tourist attraction. The Union Secretary said Kashmir is one of the most beautiful places in the world which can easily outdo most of the European countries.
Secretary Tourism Rigzian Samphel informed Tripathi that J&K Tourism department has launched aggressive marketing campaigns by organising road shows within and outside the country, attending travel fairs in major cities besides publishing advertisements in the leading national newspapers of the country.
The Union Secretary also had a brief meeting with Vice Chancellor Central University Prof Mehraj-ud-din, University Registrar Prof Fayaz Ahmad, Coordinator Dr Ramjit and Faculty Department of Tourism Studies Faizan Ashraf Mir, at Vivanta by Taj Srinagar for joint collaboration in conducting research studies on contemporary themes including revival of tourism, destination rebuilding during crisis and disaster, etc.
On his second day of the tour, the Union Secretary Tourism will tour Gulmarg and inaugurate various summer adventure courses at Institute of Skiing and Mountaineering Botapathri and visit Kangdoori and Afarwat.
Deputy Director Tourism (Publicity) Reyaz Ahmad Shah, Deputy Director Tourism (Recreation) Sarfarz Mohammad and Deputy Director M&W Zahoor Ahmad also accompanied Tripathi during the tour.

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