Excelsior Correspondent
MUMBAI, Sept 13: Tata Motors today announced the launch of the ‘Nano: Art in Motion’, for all Tata Nano fans, in association with well-known artists.
Being designed to celebrate life, creativity, freedom and the spread of culture; Nano: Art in Motion will feature the Tata Nano as its canvas, with the inaugural Art car being painted by renowned artist, Sangeeta Babani.
A self-taught artist from Mumbai, Sangeeta Babani, will start transforming the car from September 14-16, at the Palladium Courtyard of the High Street Phoenix, Mumbai.
Delna Avari, Head, Nano Product Group, Tata Motors, said, that through this initiative, they are marrying art and utility to showcase a series of Tata Nanos.
The first art car will focus around the theme of celebration. We are delighted to have Sangeeta Babani as part of the kickoff to this exciting new series, he said, adding, that Sangeeta will be assisted by Anil Dingankar, a young and upcoming artist.
All Tata Nano fans can participate in this celebration by registering in the contest “Catch the Art Nano” where keen observers of the Art Nano can upload their photos of the car, taken during its tour of the city, to a special Facebook application on the Nano’s FB fan page.
The fan with the best shot of the Art Nano will be selected for a special visit by the car. All art lovers and Nano fans can follow Nano: Art in Motion on www.tatanano.com/nanoartinmotion, which will be live from September 14.
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