Excelsior Correspondent
JAMMU, June 17: Royal Enfield, the global leader in the mid-size motorcycle segment (250-750cc), today announced that it has reopened and resumed operations at more than 90 per cent of its retail network across India.
The company’s facilities, offices and stores across the country remained closed in compliance with government guidelines between March 22 and May 5, 2020. Since May 6, the company has gradually restarted its commercial and manufacturing operations in a phased manner.
As of today, more than 850 stores and 425 studio stores across India are operational for sales and service. While most of these stores are completely operational, the stores in certain cities are functioning partially or on alternate days as advised by local authority guidelines.
In an effort to enhance customer satisfaction and ensure maximum safety and convenience to customers, Royal Enfield has rolled out a slew of initiatives that offer Contactless Purchase and Service Experience.
Through several digital and online conveniences and ‘At-your-doorstep’ services, Royal Enfield aims to provide customers a seamless and hassle-free purchase and ownership journey.
Speaking about the initiatives, Lalit Malik, Chief Commercial Officer, Royal Enfield, said, “Our focus is to bring more value and engagement to our customers across all levels of brand interaction to create an involved purchase and ownership experience that is seamless and hassle-free. These initiatives will ensure safety of our customers and give them more options to be connected with the brand, without compromising on the ownership experience. We have created an engaging and convenient online approach that brings the world of Royal Enfield to the customer’s fingertips, and allows him or her to remain connected with the brand. The array of online and digital customer-centric initiatives we’ve launched is an initial step towards the larger digital journey we will undertake. This is only just the beginning and we aim to introduce a plethora of new digital features that will facilitate seamless interaction, higher functionality and most importantly, an outstanding customer experience”.
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