KOLKATA, Apr 13: ICICI direct, India’s leading retail-led equity franchise, today stepped-up its digital delivery of services by launching WhatsApp chatbot.
Customers can now enjoy a host of services through this new delivery platform without either calling up the call centre or their Relationship Managers or logging into icicidirect.com, an ICICI spokesperson here on Monday said.
Customers can initiate the conversation by simply saying “Hi” or “Main menu” to WhatsApp no 98 333 30151. This will then lead them into further options, which they can choose from.
In the first phase, the below services have been made available, which going forward will be expanded as the platform evolves. Live Stock prices
Display their Holdings Place Transactions Information about Products and Services New Offerings Talking on the initiative, Yagnesh Parekh, Chief Technology & Digital Officer, ICICI Securities, said, “Over 95% of transaction on our platform is done by customers themselves with no external intervention.
WhatsApp being a ubiquitous communication too, has very high user engagement cutting across demography, geography, gender, and socio economic backgrounds. We are confident that this service will find a lot of value for our customers.”
(UNI)
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