Excelsior Correspondent
JAMMU, Sept 1: 98.3 Mirchi conducted lucky draw contest at all shopping venues on the day of grand finale of Shopping Carnival, which was set on sail on August 13.
The finale was conducted at Palm Island Mall, Jammu which started with the host Mirchi Nishant and Mirchi Nikki filling the crowd in on the activities of the event so far. The grand finale also featured a soulful and captivating band performance by Jammu’s local band ‘Ruhaaniyat Souls’ making one and all present sing and groove to the music. 98.3 Mirchi also presented all the shoppers with exciting gifts and prizes.
Chandra Mohan Gupta, Mayor Jammu, graced the event by his presence as chief guest. In his speech, the Mayor stressed upon the fact that the city needs more similar events so that people in the city always have something positive and engaging to look up to.
The lucky draw contest was conducted with terms and conditions. The winner of the grand finale Pooja Gupta was presented with a Renault Kwid from Jammu Autowheels Renault, Kunjwani and the first runner up Sahiba Gandotra was presented with a TVS scooty PEP+ from Jay Kay TVS Rehari.
In an attempt to give the citizens of Jammu a unique shopping experience and a purchase that was worth their penny, 98.3 Mirchi had joined hands with some of the renowned brands and retailers of Jammu city. From daily household needs to apparels, furniture, home decor, jewellery, automobiles, and exotic gift hampers, the shopping carnival made sure that customers had an immense variety of products to shop and also ensured that buyers reaped up on the incredible benefits and savings that the brands and outlets offered.
To engage more people in the carnival, 98.3 Mirchi was running various on-air and on-ground events which include contests, special promotions, musical evenings and other fun activities that were hosted by Mirchi Shwetima, Mirchi Nikki and Mirchi Nishant at Mirchi hotspots, the venues of the participating brands and outlets.
On the occasion, Sumit Kakkar, Station Director, Radio Mirchi 98.3 said, “Mirchi 98.3 actively spearheaded this initiative of enhancing this one of a kind mass shopping experience for the people of Jammu. This attempt of spreading joy and cheer among the citizens of Jammu was 98.3 Mirchi’s yet another positive drive for the people of the city.”
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