Excelsior Correspondent
KARGIL, Oct 25: Continuing its outreach activities in the Union territory of Ladakh, the Central Bureau of Communication, Ministry of Information and Broadcasting, Government of India today organised an Integrated Communication and Outreach Program (ICOP) in Sankoo sub division of the Kargil district.
The programme was aimed at mass awareness about the Prime Minister’s 15 Point Programme for minorities under the aegis of `Azadi Ka Amrit Mahotsav’ and was organised by CBC’s Field Office Anantnag at Aga Syed Haider Rizvi Memorial Government Higher Secondary School, Sankoo.
This was the third programme, the bureau organised in Ladakh during October. The information about the objectives and vision of the Azadi Ka Amrit Mahotsav was also provided to participants which included the new initiatives of Swaraj Television Series and Azadi Quest Mobile Games. The information about these initiatives was provided by means of standees, printed Information Education and Communication (IEC) material, pamphlets, brochures, group discussions, face to face communication as well as using traditional performing arts.
Aga Syed Ahmed Rizvi, Councillor, Ladakh Autonomous Hill Development Council (LAHDC), Kargil, presided over the program as chief guest. In his address Rizvi appreciated CBC, Regional Office, Jammu for organising the outreach programme for the people of Sankoo. He said that awareness of people at the grassroots level is an important part of national development. He urged the people to take advantage of the various programmes.
Shahid Mohd Lone, Field Publicity Officer, CBC said that there are different welfare programs being run by the government for the socio economic upliftment of the people especially minorities. He said that the success of these programs is in the hands of the public who need to avail the benefits.
Tehsildar Sankoo, Sajad Ahmad provided details of various programs being implemented in the sub division. He said that there is a need to sensitize people at the grassroots level to ensure the benefits reach the intended beneficiaries.
Nodal officers from departments of Health, Poshan Project (ICDS) and Rural Development also gave detailed presentations about the schemes. Medical Officer,Sankoo, Dr Abul Hassan educated the audience about various programmes run by the department making a special mention of Ayushman Bharat, Rashtriya Bal Swasthya Karyakram (RBSK) and Janani Shishu Suraksha Karyakram (JSSK).
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