Excelsior Correspondent
JAMMU, Nov 29: Wynk Music, the OTT music streaming app from Airtel, continues to see a surge in its popularity amongst smartphone users in India.
Airtel today said that, based on Oct 2019 data from App Annie, Wynk Music is now the number 1 music streaming app in India in terms of Daily Active Users. The performance metric underlines the massive user preference for Wynk Music when it comes to consuming music on smartphone.
Adarsh Nair, Chief Product Officer, Bharti Airtel said, “The team is focused on building the most personalised music experience for our customers. Wynk’s deep catalogue of songs combined with a holistic understanding of our customer’s preferences allows us to build an incredible product. And Airtel users get a free subscription to millions of songs in Wynk through the Thanks program.”
Regional music emerging as the next powerhouse While Bollywood and International music continue to be the biggest categories on Wynk Music, it is Indian regional music that is witnessing the fastest growth. Overall, there has been 75 per cent surge in number of users streaming regional music.
“Regional content is clearly the new HERO as more users come online and look for content that is relevant to them. We aim to invest disproportionately for further expanding our regional content library and work with local artists to bring them to the online world of music.” added Adarsh Nair.
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