Excelsior Correspondent
JAMMU, Nov 26: On the occasion of Anti-Obesity Day, premier wellness brand VLCC launched its annual public awareness campaign against obesity.
The campaign is aimed at encouraging people to log on to www.orangepledge.com and click on the orange button on the website as a symbolic affirmation to support and fight the scourge of obesity and lead a healthier life. This was launched globally, across the 16 countries in which the company operates.
On the occasion, Minister for Housing, Culture and Horticulture Raman Bhalla was the chief guest.
VLCC also unveiled Body Mass Index and Fat Percentage-A Paradox, a knowledge paper by the company’s R&D Department, which busts a common myth that being thin doesn’t necessarily mean that one is healthy. Even a normal Body Mass Index (BMI) as a measure of good health may not be entirely accurate.
Speaking on the occasion, VLCC Founder, Vandana Luthra said that Orange Pledge is an endeavor to invite people to become a part of this critical public health awareness campaign and help spread the word. This knowledge paper is another step in VLCC’s ongoing efforts to make people aware of a healthier lifestyle and ensure a better quality of life, Luthra added.
“The objective of the knowledge paper has been to study BMI range in relation with body fat percentage and its subsequent impact on medical conditions such as diabetes, high blood pressure, stroke, heart diseases and certain cancers. In addition to that, it also suggests more accurate assessment tools to understand lifestyle-related disorders”, she added.
According to Dr Veena Aggarwal, ?Head, R&D and Technical Services, VLCC Health Care Limited said that old parameters like BMI and Waist Circumference need to be re-looked. A Body Composition Analysis which indicates the ratio of fat mass vis-à-vis muscle mass is more important. At VLCC, we have a scientific approach to weight-loss, so our clients not only have fitter bodies, but are also healthier medically. Therefore, timely intervention by experts and sustained lifestyle modifications can bring you a disease-free body for a happy, stress-free life, she added.
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