Excelsior Correspondent
JAMMU, Apr 18: In yet another first, Tata Sky, the leading DTH service provider introduced the first ever ‘Daily Recharge’ voucher, empowering subscribers to pay only for the days they watch TV.
Stars of Tata Sky’s ‘Daily Recharge’ TVC – Neelu (Himani Sisodiya) and Chotu (Shivam Pradhan) were in Jammu city to unveil Tata Sky’s ‘Daily Recharge’ campaign. This pioneering concept allows a minimum recharge value starting at Rs 8, making it the smallest recharge voucher in the television viewing sector.
This innovation by Tata Sky puts the subscriber in control of his/her TV viewing expenses. There are a substantial number of subscribers who pay a monthly charge, but for some reason or another are unable to view TV on a daily basis. For a large part of the population, they can economize and re-charge their set top box on days when electricity is available, or when they are back from vacation. Similarly, they can decide on days when not to recharge for example during exam days or when travelling away from home.
The benefits of Tata Sky’s ‘Daily Recharge’ were brought alive by artists Neelu and Chotu, the fresh faces who talked about the TVC that was shot at Gulmarg at a Jammu press meet, highlighting the use and features of the voucher.
Commenting on the revolutionary concept, Harit Nagpal, MD and CEO, Tata Sky, said, “We are confident that the introduction of Tata Sky’s ‘Daily Recharge’ will gain traction in J&K. Tata Sky’s vision has always been to ensure ease of use and value for money for all our services. The ‘Daily Recharge’ option available at Rs 8, 10, 20, 50 and 100 enables us to put power in the consumer’s hands to choose their level of convenience. It also elevates the DTH sector by redefining the pace of digitization and the penetration of markets nationwide.”
“With the understanding that there is a demand in smaller towns and villages for bite sized consumption (much like shampoo sachets and small sized mobile recharges), the ‘Daily Recharge’ card enables Tata Sky to make inroads into these untapped markets. Moreover, with digitization phase III still a year away, this plan should help accelerate acceptance of DTH sector in India”, he added.
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