Excelsior Correspondent
JAMMU, Feb 28: Royal Enfield, the global leader in mid-size motorcycles, today introduced the Thunderbird X-a new factory-built and custom look motorcycle at its Jammu Dealership, Reliance Motors.
Continuing the legacy of Thunderbird–India’s first definitive highway cruiser, the Thunderbird X will further advance the youthful character and the story of self-expression that the Thunderbird has come to define. Bringing in a contemporary, custom-inspired urban expression with an all blacked out theme and vibrant colours, the Thunderbird X is bolder, and will sport four new colours–Getaway Orange and Drifter Blue for the Thunderbird 500X and Whimsical White and Roving Red for the Thunderbird 350X.
Launched in 2002, the Thunderbird has been the contemporary styled highway cruiser that has inspired generations of young explorers over the last 15 years. Celebrating this inspiration, and with a purpose to encourage self-expression among young urban explorers, the Thunderbird X is a bold new ‘twist’ to the Thunderbird and a fresh new take on ‘custom-cool’.
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Introducing the Thunderbird X, Rudratej (Rudy) Singh, President, Royal Enfield, said, “The Thunderbird X is a custom inspired Royal Enfield that takes inspiration from our Thunderbird community. Our riders have been customizing Royal Enfield motorcycles and the Thunderbird for decades. We took that inspiration and have created an evocative, engaging, yet fun to ride factory-built custom-look motorcycle that will offer great scope for further customization and will appeal to new-age urban explorers. The two interpretations of Thunderbird and Thunderbird X will continue to strengthen our city and highway cruising proposition, and of nudging the youth to express themselves. Those who seek to make a bold, defining statement will certainly connect with the TBx”.
Speaking about the new motorcycle and its features, Shaji Koshy, Head India Business, said “The Thunderbird X will create renewed excitement in the mid-sized motorcycle segment, bringing new people to experience Royal Enfield’s world of pure motorcycling. Thunderbird X will be available at Royal Enfield dealerships across all major cities. The Thunderbird 500X will be priced at Rs. 197,411 (ex-showroom Jammu) and the Thunderbird 350X will be priced at Rs. 155,416 (ex-showroom Jammu)”
Also present on the occasion were Abhishek Jaswal, ASM Royal Enfield, J&K, Vikas Rathore, GM Reliance Motors Jammu, galaxy of people from automobile industry, dealers and motorcycle enthusiasts.
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