O P Sharma
This 280-page scholarly book on mass communication is very informative treatise written in the modern context and perspective and it is of much valuable for the senior as well as budding, trainee media professionals. It is always exciting and important to have a thorough understanding of information and mass communication tools and also techniques in the modern day world.
The author, Kameshwar Dayal, has dealt with the subject in an expert manner in the simple and easy to understand language and style.. He has put in his rich experience and research methodology in this book with wide-range of topics and field work.. The chapters include: Introduction to Mass Communication; Models of Mass Communication; Management Information System and Mass Communications; Communication Revolution; Assessing the Nature of Mass Communication; The Internet; Mass Communication Organisation; Infotainment; Censorship and Mass Communication; Information and Mass Media and Bibliography.
Serious Study
Attempt has been made in this volume to adequately cover major fundamentals of theoretical approaches to mass communication and its operational practical applications in simple language and elegant journalistic style.
The chapters on Infotainment, Internet as also Information and Mass Media are interesting and informative, giving glimpses and new meanings to the advances in the field of modern medium of information, education and entertainment.
Age of Information
Our present age is the era of Information and Communication Technology (ICT).Recent advances in ICT have paved the way for immense opportunities of progress for human beings turning the entire world as a global village.. The conventional meaning of time and space has indeed been changed. We are fast heading to a global knowledge society through the mass media and mass communication, which have pivotal role to play in the 21st century. The author fulfills the need for a well documented and practical-oriented work on almost all the crucial aspects of mass communication and information.
Professional Touch
Kameshwar Dayal, a long-time media practitioner, who is MA (English and Sociology) also holding Diploma in Journalism and Mass Communication, has done a commendable job in producing this informative and valuable book. Despite good work, the author should have quoted many of the books on mass communication written and published in this country to give the book an Indian context and perspective This would have given to student, scholars and media practitioners much more relevance and understanding of the “Mass Communication in Information Age”.
Undoubtedly, this book will certainly delight and enlighten the media students, trainers and budding as well as seasoned professionals.
New Emerging Trends
A chapter is devoted to discuss the revolution in mass communication. . Historically, it should be clear that through considerable economic growth the largest units are industrial-type businesses. As a result, although originally established for the intellectual task of purveying news and opinions, mass media have become factories geared for the higher production for advertising. They cater to public taste for information and entertainment primarily to get and hold a pool of regular readers, listeners, or viewers whose attention can be sold to advertisers.
Useful Work
Remarkably news is a never-ending stream, a continuous challenge and meeting the daily challenge is the newsman’s job. He defines situations in terms of news values, acts and reacts in terms of them
Significantly, there may also be serious reports which are not event driven coverage of important social, economic, legal, or technological trends; investigative reports which uncover ongoing corruption, waste, or immorality; or discussion of unsettled political issues without any special reason. Anniversaries, holiday, the end of a year or a season, or the end of the first 100 days of an administration, can make some stories time-sensitive, but provide more of an opportunity for reflection and analysis than any actual “news” to report. The spectrum of “seriousness” and “importance is not well defined, and different media organizations make different tradeoffs. “News you can use”, a common marketing phrase highlighting a specific genre of journalism, spans the gray area as also express the opinion of knowledgeable persons and experts. The book is really worth the time spent on it and every practicing and prospective media man or even any other intelligent woman or man should go through it.
Role of Mass Media in Information Age
O P Sharma
This 280-page scholarly book on mass communication is very informative treatise written in the modern context and perspective and it is of much valuable for the senior as well as budding, trainee media professionals. It is always exciting and important to have a thorough understanding of information and mass communication tools and also techniques in the modern day world.
The author, Kameshwar Dayal, has dealt with the subject in an expert manner in the simple and easy to understand language and style.. He has put in his rich experience and research methodology in this book with wide-range of topics and field work.. The chapters include: Introduction to Mass Communication; Models of Mass Communication; Management Information System and Mass Communications; Communication Revolution; Assessing the Nature of Mass Communication; The Internet; Mass Communication Organisation; Infotainment; Censorship and Mass Communication; Information and Mass Media and Bibliography.
Serious Study
Attempt has been made in this volume to adequately cover major fundamentals of theoretical approaches to mass communication and its operational practical applications in simple language and elegant journalistic style.
The chapters on Infotainment, Internet as also Information and Mass Media are interesting and informative, giving glimpses and new meanings to the advances in the field of modern medium of information, education and entertainment.
Age of Information
Our present age is the era of Information and Communication Technology (ICT).Recent advances in ICT have paved the way for immense opportunities of progress for human beings turning the entire world as a global village.. The conventional meaning of time and space has indeed been changed. We are fast heading to a global knowledge society through the mass media and mass communication, which have pivotal role to play in the 21st century. The author fulfills the need for a well documented and practical-oriented work on almost all the crucial aspects of mass communication and information.
Professional Touch
Kameshwar Dayal, a long-time media practitioner, who is MA (English and Sociology) also holding Diploma in Journalism and Mass Communication, has done a commendable job in producing this informative and valuable book. Despite good work, the author should have quoted many of the books on mass communication written and published in this country to give the book an Indian context and perspective This would have given to student, scholars and media practitioners much more relevance and understanding of the “Mass Communication in Information Age”.
Undoubtedly, this book will certainly delight and enlighten the media students, trainers and budding as well as seasoned professionals.
New Emerging Trends
A chapter is devoted to discuss the revolution in mass communication. . Historically, it should be clear that through considerable economic growth the largest units are industrial-type businesses. As a result, although originally established for the intellectual task of purveying news and opinions, mass media have become factories geared for the higher production for advertising. They cater to public taste for information and entertainment primarily to get and hold a pool of regular readers, listeners, or viewers whose attention can be sold to advertisers.
Useful Work
Remarkably news is a never-ending stream, a continuous challenge and meeting the daily challenge is the newsman’s job. He defines situations in terms of news values, acts and reacts in terms of them
Significantly, there may also be serious reports which are not event driven coverage of important social, economic, legal, or technological trends; investigative reports which uncover ongoing corruption, waste, or immorality; or discussion of unsettled political issues without any special reason. Anniversaries, holiday, the end of a year or a season, or the end of the first 100 days of an administration, can make some stories time-sensitive, but provide more of an opportunity for reflection and analysis than any actual “news” to report. The spectrum of “seriousness” and “importance is not well defined, and different media organizations make different tradeoffs. “News you can use”, a common marketing phrase highlighting a specific genre of journalism, spans the gray area as also express the opinion of knowledgeable persons and experts. The book is really worth the time spent on it and every practicing and prospective media man or even any other intelligent woman or man should go through it.
Follow our WhatsApp channel
