Reliance joins hands with Kývanç Tekstil to manufacture, market R|Elan GreenGold

Excelsior Correspondent
JAMMU, July 9: Reliance Industries Limited (RIL), India’s largest private sector company and the world’s biggest integrated polyester producer, has joined hands with Turkey’s textile behemoth, Kývanç Tekstil, to manufacture and market R|Elan GreenGold, a sustainable and innovative fabric 2.0, to leading apparel brands and consumers across the world.
Apart from manufacturing and marketing R|Elan GreenGold fabrics, Kývanç will be the exclusive distributor of Recron Green Gold fibres to spinners, yarn manufactures and knitters across Turkey. The arrangement will enable RIL and Kývanç to offer the best quality eco-friendly textile solutions to brands and retailers, sourcing their requirements from Turkey, to meet the ever-growing demand of environment friendly apparels.
The manufacturing excellence of Kývanç will be further enhanced by the high quality GreenGold fibres, as well as by the support of RIL’s efficient technical team.
Speaking about the partnership, Ziya Kývanç, CEO, Kývanç Textil said, “At Kývanç our mission is to be a company that focusses on customer satisfaction, striving to be trustworthy, reliable and sensitive to human health and environmental issues, while producing the best quality fabric brand.  We at Kývanç, do business by providing utmost importance to the environment and well-being of the people. Simultaneously, we thrive to implement the innovative and sustainable environmental approaches in all stages of production right from spinning, weaving to finishing. The partnership with Reliance Industries is a significant initiative in accomplishing our mission. The exclusive distributorship of Recron® GreenGold fibres and yarns and being a manufacturer of R|Elan GreenGold fabrics will provide us immense growth opportunities. We are really thankful to Reliance, which has taken a stride forward and opened the doors in actualising our mission. Henceforth, most of the polyester blended fabrics will be made out of sustainable fibres at Kývanç”.
Speaking on the newest member of the rapidly growing HEP, Gunjan Sharma, CMO Polyester Division, RIL said, “It gives us immense pleasure to partner with the globally renowned Kývanç Tekstil. With RIL’s technological edge in sustainable offerings merging with Kývanç’s manufacturing prow-ess, we are certain to come up with stunning innovative fabrics to meet the growing demand for high-quality eco-friendly apparels”.