Excelsior Correspondent
JAMMU, Oct 1: Reliance Jewels has launched an exquisite collection of gold and diamond jewellery “Mahalaya”, inspired by the glory and grace of Maharashtra to mark the upcoming auspicious and celebratory festive season.
The name Mahalaya is a culmination of greatness and beauty, MAHA meaning great and AALYA meaning beauty that is found in almost every aspect of life in Maharashtra.
Reliance Jewels’ new Mahalaya collection is an exquisite handcrafted collection of gold and diamond jewellery designed taking inspiration from the lustrous weaves of Paithani silk saree to fascinating visuals of Warli tribal paintings, from scenic beauty of hills and valleys to the grandeur of Gads and Wadas and Royal Regalia, a jewellery worn by the royals.
Customers get to choose magnificent designs in gold and diamond from a variety of intricately designed and artistically crafted jewellery pieces that encapsulate these inspirations. While their designers draw inspirations from different regions, the final Jewellery collection is designed to suit each and every Indian woman.
In order to make this festive season even more special for their customers, the brand has designed and curated this spectacular collection in the form of beautiful necklace sets, pendant sets, mangalsutras, ear-rings, rings, bracelets and bangles crafted in 22kt gold and with the most lustrous internationally certified diamonds.
Commenting on the newest collection, Sunil Nayak, CEO of Reliance Jewels said, “We are excited to continue this journey with our 6th collection this festive season. Our team of in-house designers and experts explores and celebrates our diverse inheritance through extensive research for months to finalise the inspirations for the collection and then design and craft the finest & exclusive designer Jewellery for our esteemed patrons every season. For the upcoming auspicious festive season that brings us prosperity and happiness in our lives, we are excited to offer “Mahalaya”, our elegantly created ornate collection inspired by the rich culture, diverse heritage and traditions of Maharashtra while continuing our design legacy. Each gold and diamond necklace, mangalsutras, ear-rings, rings, bracelets and bangles in this collection are unique and represent the glory and grace of Maharashtra.”
In addition to the new jewellery pieces, patrons can also avail of upto 25 per cent off on making charges of gold jewellery and diamond Jewellery value. The stunning collection will be exclusively available at all Reliance Jewels Flagship showrooms across the country and a select range will be available on the Reliance Jewels website.
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