Prasar Bharati approves Doordarshan restructuring, new creative vertical to be established

NEW DELHI: In a bid to enhance the quality of Doordarshan programmes, the Prasar Bharati Board on Wednesday approved the restructuring of the national broadcaster that will now have a separate dedicated vertical for handling content operations.

The Board, at its 156th meeting, has authorised the search and selection committee headed by Prasar Bharati Chairman A Surya Prakash to select suitable professionals for the roles of Chief Content Officer and Channel Heads on a contract basis.

The board desired that suitable professionals may be identified with 15-20 years or more of experience in broadcasting with specialisation in news/culture /arts /entertainment/sports and other genres of relevance to public broadcasting, having held leadership roles over the last five years, preferably at a large network with responsibility for one or more channels with a nationwide viewership footprint. (AGENCIES)