SRINAGAR, Mar 17: Press Information Bureau (PIB) Srinagar organized one day Media Workshop at Conference Hall DC Office Pulwama aimed at sensitization and capacity building of journalists from Pulwama and Shopian about various centrally sponsored schemes and their role to bring awareness among common people.
The programme conducted in collaboration with District Administration was inaugurated by Deputy Commissioner, Pulwama Baseer ul Haq Choudhary. About 50 eminent media persons and other administrative officers took part in the workshop.
DC Pulwama in his address said that the media acts as a direct link between society and administration and presenting this connection in a satisfactory manner is a great achievement.
Referring to the journalistic responsibility as essence of the developmental scenario, he said that the media has to work in sync with the administration on the developmental front.
Deputy Director PIB Srinagar, Ghulam Abbas suggested that scheme implementation, analysis and results should also be reported properly to determine the actual outcome of the scheme at the ground level.
Speaking on the occasion, District Information Officer, Tahir Ahmad said that journalists should carry out their professional duties with utmost dedication and compliance to ethics.
Addressing media persons on different aspects of communication, Media and Communications Officer PIB, Majid Pandit emphasized the need of synergy between new and old media.
On the occasion, Senior Journalist Jehangir Malik spoke about the role of the media in creating awareness about developmental initiatives of the Government.
Social Welfare Officer, Irshad Ahmad spoke about the social welfare schemes of the Central Government with special focus on women and children in district Pulwama.
Professor Mass Communication and Journalism, Islamic University of Science and Technology, Ruheela Hassan spoke about the New Education Policy of the Government.
Assistant Commissioner Development, Pulwama Dr Peerzada Farhat spoke about the rural development schemes of the government.
Senior journalist Shabir Bhat and News Editor All India Radio Ishfaq Shah also expressed their views.
The lectures were followed by interactive sessions in which participants put forward their comments and observations with the experts.