Nikon India opens ‘experience zone’ in Chennai

CHENNAI, June 7: Japanese imaging products major

Nikon Friday said it has set up a new experience zone here, as

part of its move to strengthen retail presence in the country.

Nikon India, a subsidiary of Nikon Corporation, currently

has 143 India Experience Zones that showcase the entire range

of Nikon’s Mirrorless series, D-SLR Cameras, COOLPIX cameras

among others.

The Chennai Experience Zone was inaugurated Friday by

Nikon India managing director Sajjan Kumar, a press release

said.

Commenting on the zone, Kumar said, “With Chennai being

the biggest cultural, economic and educational centre of the

South India, there is abundance of opportunity for budding

photographers.”

“The new experience zone will provide hands-on experience

to our customers, who can leverage the incredible culture of

the city,” he said.

The idea of setting up such zones was to offer a ‘touch

and try’ experience to customers enabling them to make a purchase decision. (PTI)

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