NEW DELHI, May 2: The Ministry of Information and Broadcasting has appointed noted lyricist, writer and communications expert Prasoon Joshi as Chairman of Prasar Bharati, marking a significant leadership appointment at India’s public broadcaster.
Joshi is a distinguished creative professional with wide-ranging contributions across literature, advertising, cinema, and public communication. Known for his impactful writing and deep cultural sensibility, he has played a significant role in shaping contemporary Indian media narratives. His body of work spans acclaimed film lyrics, advertising campaigns, and socially resonant storytelling that connects with diverse audiences across the country.
On his appointment, union Minister of Information and Broadcasting Ashwini Vaishnaw said, “My heartfelt congratulations to Shri Prasoon Joshi ji on his appointment as Chairman of the Prasar Bharati Board. Prasoon ji is a rare creative spirit celebrated across the world in advertising, literature, art and cinema, yet his heart beats unmistakably for India. His words carry the fragrance of our soil, and his vision reflects the timeless essence of our culture. Under his stewardship, Prasar Bharati will discover renewed energy, deeper purpose, and a fresh creative voice. My very best wishes to him for a memorable and meaningful tenure ahead.”
Before this appointment, Joshi has served as Chairperson, Central Board of Film Certification (CBFC), Mumbai, since August 2017, where he contributed to strengthening film certification processes while engaging with stakeholders across the film industry.
Earlier, he had also served as CEO, McCann World Group India, and Chairman, McCann World Group Asia Pacific (a subsidiary of McCann Erickson). He has also been one of the Trustees of Indira Gandhi National Centre for Arts since 2016.
With his extensive experience in creative industries and public communication, Joshi is expected to bring a unique perspective to the leadership of Prasar Bharati at a time when public broadcasting is navigating rapid technological transformation and evolving audience expectations.
(UNI_)
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