Excelsior Correspondent
SRINAGAR, Nov 19: Continuing with its commitment to re-define retailing standards in the Indian consumer durable industry, LG Electronics has opened the exciting LG Shoppe at Sopore today.
Designed to meet the current challenging demands of the retail environment in the country, this new LG Shoppe Valley Corporation was inaugurated by Branch Manager Surender Jassal, Jammu Branch, LG Electronics India Private Limited.
The LG Shoppe aims to enhance the shopping experience of today’s sophisticated market, and would serve as a one-stop-shop for all the digital lifestyle needs of a household.
Paving the way to effectively seize the growing organized retail market and re-define standards for digital lifestyle retailing, LG is setting up a chain of exclusive premium showrooms all across the country and has chalked out a roll out plan to implement the LG Best Shoppe experience across various cities.
Speaking on the occasion, LG Branch Manager said, “LG Brand Shoppe has been conceptualized as the ultimate retailing experience that synchronizes with the international image of innovation, quality and excellence”.
“We really value the trust of our Sopore customers in the LG brand. We are cognizant of our customers’ great expectations from us and hope that with this new line of products in the offering and this new world class LG Shoppe our customers would experience the best in class shopping experience. The LG Shoppe goes beyond the concept of a normal exclusive store, by having a more interactive environment and a more lifestyle orientation in the display, so that the customer can actually experience the LG products in his/her own home settings”, he added.
LG Brand Shoppe will provide the company a new communication channel with its trade partners. It would give the company better insight into current customer needs and help it to tailor solutions and proposals to offer more effective marketing promotions. Such a personalized approach through the LG Shoppe promotes cost-effective marketing plans and encourages repeat sales.
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