Kashmir’s appeal as high-end destination to grow via chopper package: Mufti

SRINAGAR: Asserting that chopper service from Srinagar airport to various health resorts will boost the appetite for Kashmir’s exotic locales amongst affluent clientele, Chief Minister Mufti Mohammad Sayeed today said up market travellers prefer short sorties to save time.

Mr Sayeed, who flagged off the first-ever helicopter service to health resorts of Pahalgam and Gulmarg from Srinagar Airport, interacted with the first group of tourists before the chopper took its maiden sortie to signal a new phase in tourism promotion of the State.

“Even though only a small fraction of travellers will take chopper rides initially, it is a big step towards positioning Kashmir as a high-end destination”, he stated.

Describing the launch of chopper service and air safaris as a big initiative, Mr Sayeed hoped that the service will have a multiplier effect with more and more up market travellers preferring chopper travel directly from the airport to Valley’s premier tourist destinations like Gulmarg and Pahalgam to save on time.

“After de-boarding aircraft, visitors can hop on to a fleet of choppers and reach their destinations in less than 15 minutes”, he said. (AGENCIES)

 

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