Excelsior Correspondent
JAMMU, Apr 15: Vice Chancellor, University of Jammu (JU), Prof Umesh Rai, today released a book titled “Innovation and Sustainable Business Development – A Multidisciplinary Perspective.”
The book release function was graced by Prof Neelu Rohmetra (Dean Research Studies, JU), Prof J P Singh Joorel (Dean Academic Affairs, JU), Dr Neeraj Sharma (Registrar, JU), Prof Hardeep Chahal (Director, ICccR & HRM), Prof Gurjeet Kaur (Department of Commerce) and Dr Isha Sharma (Sr Assistant Professor, ICccR & HRM, JU).
The function was organized by the International Centre for Cross Cultural Research and Human Resource Management (ICccR & HRM), JU. The book is a collection of 14 edited conference papers published by Bloomsbury.
The book highlights contemporary perspectives on innovation, sustainability, and emerging trends in business development, reflecting the University’s continued commitment to promoting impactful research and academic collaboration. The book is an outcome of the International Conference on Innovation and Sustainability held in 2024 by the Department of ICccR & HRM. The conference was organized in collaboration with the University of South Pacific, Fiji, as part of the MoU between the two institutions.
This initiative further set the tone for the 2nd International Conference on Innovation and Sustainability in Business Development, in the year 2026, organized by the Department of ICccR & HRM in collaboration with California State University, San Bernardino, USA; the University of South Pacific, Fiji; and the Directorate of Industries and Commerce, Jammu.
The event was attended by faculty members of the International Centre for Cross Cultural Research and Human Resource Management (ICccR & HRM), including Dr Neha, Dr Bhanu, Dr Swati, Dr Shivani and Dr Parul.
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