Excelsior Correspondent
JAMMU, Aug 16: In a landmark achievement bolstering its position as the definitive leader in the Indian tyre industry, JK Tyre & Industries Ltd inaugurated its 500th Brand Shop – JK Tyre Steel Wheels Centre in Muzaffarpur, Bihar.
Strengthening the tyre major’s PAN India network, the launch is a reaffirmation of JK Tyre’s vision of expanding its visibility and availability across the country to efficiently cater to the expanding car and SUV tyre segment.
JK Tyre’s Brand Shops are purpose-built with customer centricity at their core and serve as a one-stop destination for the company’s all-round tyre portfolio and innovative service solutions. With a strategy in place to be available where its customers are, JK Tyre’s Brand Shops are already present in all metros as well as commercial hubs in India. The company is now aggressively expanding its presence across Tier 2 cities and towns to ensure availability to its brand loyalists in the country’s hinterlands.
Concurrently, JK Tyre is ramping up its R&D investments to lead by innovation and reinventing the tyre. To this end, JK Tyre recently ventured into the world of connected mobility with the launch of Smart Tyre technology – TREEL Sensor. These sensors are now available across the network of JK Tyre’s 500 brand shops in India.
Vikram Malhotra, Marketing Director, JK Tyre & Industries Ltd said, “It is our vision to build the most robust retail network to optimize our availability in every location where demand exists. In less than two years, we have added over 300 brand shops, a reflection of our leadership in the after-sales market. We are confident that our expansive retail network will bring our brand closer to our customers and add cheer to their lives through new products offerings and innovative solutions.”
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