Irani launches sustainable fashion project


MUMBAI, Aug 23:Union Minister for Textiles

Smriti Zubin Irani has launched a project which aims to move
towards sustainable fashion that contributes to a clean

Project SU.RE (sustainable resolution), which involves
16 leading retail fashion brands, reflects the thought of
Mahatma Gandhi and is a step towards responsible and smart
business, she said here on Thursday night.

“Never before have 16 of the biggest brands of India
come together to save the earth. The combined industry value
of the the 16 signatories to the resolution is around Rs
30,000 crore.

“Everything we consume, we have to consume
responsibly. The step taken today makes for not only
responsible business but also smart business, Irani said at
the Lakme Fashion Winter/Festive 2019 after launching SU.RE.

The SU.RE project by Indias apparel industry aims for
a sustainable pathway for the fashion industry.

The project was launched by the minister along with
the Clothing Manufacturers Association of India (CMAI), United
Nations in India and IMG Reliance, the organisers of Lakme
Fashion Week.

“As a proud Indian, I stand here today to witness
history. I would like to tell the United Nations that this has
become possible due to the initiative of the industry, IMG
Reliance and Lakme Fashion Week,” the minister said.

“We are celebrating the 150th birth anniversary year
of Mahatma Gandhi, who asked us to be the change you wish to
see in the world. The sustainability resolution adopted today
is reflective of that very thought of the Mahatma,” she said.

Rahul Mehta, President, CMAI, said, “In the past,
several products and processes of our industry were not
environment-friendly. It is a responsible and timely step
taken by the apparel industry of India, especially the
signatories, to commit to move towards sustainable fashion.”

Top fashion and retail brands like Future Group,
Shoppers Stop, Aditya Birla Retail, Arvind Brands, Lifestyle,
Max, Raymond, House of Anita Dongre, Westside, Spykar, Levis,
Bestsellers and Trends are signatories to the project.

The signatories have pledged to source or utilise a
substantial portion of their total consumption using
sustainable raw materials and processes by 2025.

“The future of design is foremost about design with a
future and without sustainable supply chains, the fashion
industry will become less and less viable, said Renata Lok-
Dessallien, Resident Coordinator, United Nations in India
said. (PTI)