Excelsior Correspondent
MUMBAI, June 13: ICICI Bank, India’s largest private sector bank, has added five new industry-first features on its mobile banking app, ‘iMobile’, taking the total number of services that the users can avail to over 150.
Rajiv Sabharwal, Executive Director, ICICI Bank said, “At ICICI Bank, we believe in investing in innovative technology much ahead of its time. In line with this philosophy, we have introduced many industry firsts like Internet, mobile, social media banking, contactless cards and a digital bank on mobile among others. Today over 60% of our transactions are carried out on the new age digital platforms. With India emerging as the second largest market globally for mobile subscribers as well as smartphones, it has been our strategy to offer world class, industry leading and consistently path breaking mobile banking experience to our valued customers. The ‘all new features’ of instant tax payment, rail ticket booking and Positive Pay for safeguarding cheques are a result of extensive research that has evolved into a comprehensive platform addressing every banking need of the customer”.
The new industry first features on iMobile include; Instant tax payment; Book train tickets; Safeguard cheques with ‘Positive Pay’; Purchase travel and motor insurance from ICICI Lombard and mutual funds from over 19 AMCs; and Personalize ‘Expression Debit Cards’.
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