Excelsior Correspondent
JAMMU, June 5: Micro Finance and Financial Inclusion Department, J&K Grameen Bank, as per the guidelines of RBI under the Chairmanship of RK Chhibber initiated the Financial Literacy week on June 5, 2017 with the conduct of about 24 financial literacy programmes across the State to percolate the financial literacy in every unbanked nook and corner. These programmes are being conducted by the rural branches and Financial Literacy Centers.
The J&K Grameen Bank has covered most of the districts of the State including Jammu, Kathua, Samba, Kishtwar, Baramulla, Bandipora, Kupwara, Srinagar, Rajouri and Poonch. The motto of the financial literacy week is to bridge the gap between the rural unbanked masses and banks by increasing the customer awareness.
The main areas of focus are primarily KYC, Exercising Credit Discipline, Grievance Redressal and Going digital. The customers are being educated by the various aids like charts, pamphlets, videos etc.
The masses are also demonstrated about technological innovations in banking industry including NEFT/RTGS, online banking, IMPS , SMS banking, Rupay Card, Aadhaar Enabled Payment System and Direct Benefit Transfer etc to promote the digital banking and move towards the less – cash economy.
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