Goldiee Masala launches new products

Officials of Goldiee Masala launching new products of the company in Jammu. -Excelsior/Rakesh
Officials of Goldiee Masala launching new products of the company in Jammu. -Excelsior/Rakesh

Excelsior Correspondent

JAMMU, July 21: Shubhum Goldiee Masala Private Limited, Kanpur launched its new products today during a meeting of company’s distributors, retailers and caterers in Jammu.
The meet was organized by Company Director Sudeep Goenka. He interacted with distributors, retailers and caterers directly and took feedback about the company products.
Goenka said that Goldiee has always worked on same marketing techniques with all distributors which resulted in the growth of the Goldiee products in every State. He informed that Goldiee Masala has recently signed Salman Khan as its brand ambassador.
“Our far and wide reach has made us a unique and popular brand name not just in India but in international markets as well. With our products already reaching out to more than 3,50,000 retail outlets managed by 1000 distributors across the country, we still strive to expand both geographically and strategically,” he added.
He said that as a part of diversification into the processed food business, “OneOne” brand was launched by Goldiee Group. “Noodles, Pasta and Macroni are the products under the processed food brand. The Pooja Kit is another foray among our diversifications. One can find incense sticks, yarn, dhoop and roli among the popular products,” Goenka added.
Company’s General Manager, Alok Seth told the gathering that Goldiee Group has been awarded several times by Central and State Government. “Central Commerce and Industry Ministry has awarded Goldiee ‘Self Entrepreneurship Award’ and ‘Lab Test Award’ while Uttar Pradesh Government has given the company ‘Udyog Ratna Award’. Besides, MSME and Ministry of Rural areas have also awarded ‘National Excellency Award” to Goldiee, which has now become one of the strongest spices brand in India,” he added.
Sanjeev Kaushik (Assistant Sales Manager of the Company) shared running schemes of the company like ‘Vishes Upharyojna’ and ‘Jai Ho’ with the gathering.
The programme ended with distribution of appreciation certificates to distributors and retailers of the company for embracing the sales in their respective markets.