PARIS: Facebook said it will tighten rules for political ads in countries like India where elections are scheduled in the first half of the year, building on transparency efforts already underway in the United States, Britain and Brazil after a series of scandals.
“As we prepare for major elections around the world this year, we’re continuing our focus on preventing foreign interference and giving people more information about the ads they see across our platforms,” the social media giant said in a post on its Business page.
In India, the network will launch an Ad Library and enforce authorisations before spring elections, it said.
In the US, Britain and Brazil political advertisers must confirm their identity and location before they can run Facebook ads, which are also housed in a public, searchable library for up to seven years.
“By shining a light on political ads, news organizations, regulators, watchdog groups and people anywhere in the world can hold advertisers and us more accountable,” it said. (AGENCIES)
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