Excelsior Correspondent
Jammu, Dec 31: Finance Minister Dr Haseeb A Drabu today unveiled the J&K Bank Calendar – 2018 themed “Half-Hidden Heaven” in presence of the Bank’s Chairman and CEO Parvez Ahmed at the Zonal Office.
He also unveiled the Bank’s diary 2018. The calendar is a tribute to the natural beauty of state of Jammu and Kashmir, which still remains hidden from the common eye.
Executive Presidents, S. S. Sehgal and Vagish Chander, Senior President, Presidents, Vice-Presidents and other bank officials were present on the unveiling ceremony.
On the occasion, Dr Drabu also presented cheques and mementos to the photographers whose pictures were selected for the calendar-2018 after following a due process culminating solely into the jury’s decision.
The eight photographers Masood Bhat, Sajad Arif, Faheem Qadri, Mukhtar Ahmad, Adil Shah, Satish Sharma, Endee Rampal and Robert Huber were given the cheques worth Rs 21000 for each picture. Masood Hussain, Suman Gupta and Ashok Dilwali – professional experts in the field – were the judges in the selection process.
In his remarks, Finance Minister said, “In terms of generating hype and intensifying the people’s anticipation for it, J&K Bank Calendar emerges the winner every time. The theme is worthy and the treatment is equally good. I would like the Corporate Communication Department of the bank to trace the historical perspective of the bank’s Wall Calendar since its inception so that masses come to know its legacy.”
Notably, it was Dr Drabu as Chairman and CEO of the bank who transformed the presentation of the Wall Calendar by making it socially relevant. He turned it into a social intervention tool and promoted State’s arts and crafts, heritage etc.
Earlier, Chairman Parvez Ahmed said “This calendar is a humble attempt to honour the blissful-delight our home State abodes”.
He said, “Printing of Wall Calendar and diary though being a decades old tradition, got better with its essence only during the time when Dr Drabu was Chairman of the Bank. The objectivity was taken beyond date-keeping or holiday-keeping. It was for the first time when he innovatively promoted State’s treasures in Art, Crafts, culture and nature which were showcased alongwith our brand promotion.”
“Our wall calendar-2018 has been humbly attempted to showcase yet another beautiful concept and shall certainly inspire the people to focus on extending the tourism map to newer locations,” said Chairman.
He recalled the huge contribution of Dr Drabu in enhancing the Brand Image of the Bank – be it customer relationship, Investor Relations, Physical outlook, Graphic outlook, HR nomenclature or communication Style.
Notably, the images used in the calendar reflect the amazing diversity in the range of magnificence of this place – where, at times, autumn outshines the splendour of spring; heritage unites history and beauty into a singular spectacle; geography often throws up marvels of nature at every turn of eye; valleys come up as mesmerizing canvasses achieving harmony through splash of natural shades, sounds; and meadows happily run over the verdant valleys filled with wonder and wilderness.
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