HYDERABAD, Nov 14: Dr Reddy’s Laboratories Ltd
on Thursday announced entry into the nutrition segment with
the launch of ‘Celevida’ in India.
It is a first-of-its-kind under Dr Reddy’s nutrition
portfolio and clinically proven to help manage blood glucose
levels among Indian patients, a company press release said.
The brand ‘Celevida’ is derived from two words
‘Celebration’ and ‘Vida’, which means ‘Celebrate Life’.
It is available in two flavours Kesar Elachi and
Chocolate, which are taste tested with over 300 diabetics and
prediabetics, it said.
M V Ramana, Chief Executive Officer, Branded Markets
(India and Emerging Markets), Dr Reddy’s Laboratories said,
“We are pleased to mark our foray into the nutrition segment
with Celevida, which will address unmet nutrition needs of the
patients in India. Through this nutrition drink, we continue
to work towards making a positive impact on people’s health
and quality of life.”
Dr Reddy’s Celevida is formulated to have high protein
(28-30 per cent), high fibre (12-18 per cent) and slowly
digested carbohydrates, which will support in managing the
postprandial blood glucose response and satiety, the drug
The product contains high amount of plant protein that
comes from Soy, Ragi and Gram flours.
The product has 20 vitamins and minerals, and
ingredient such as Folate, Iron, Magnesium, Pantothenic acid,
Riboflavin, Vitamin B12, Vitamin B6 and Vitamin C that would
further support in managing tiredness and fatigue, it said.