JAMMU, Sept 24: Bharti AXA Life Insurance today announced the launch of a novel service initiative through the social networking platform -’WhatsApp’- for faster and seamless claim processing.
Bharti AXA Life Insurance is the first company in the domestic life insurance space to provide its customers with the option of claim intimation by sending text messages through the mode of instant messenger service WhatsApp.
With this, claim submission is now a hassle-free process for a nominee of the insured as he/she does not have to visit the company’s branch for claim submission but only has to send a message.
“We are the first life insurance company in the country to use WhatsApp to intimate and expedite claims for our clients. The prime responsibility of any life insurance company is to honour a valid claim in the need of the hour. By embracing mobile instant messaging platform like WhatsApp, we are providing a prompt and a fresh service option to enhance comforts and benefits of our customers and improve customer-contactability,” said Vikas Seth, Managing Director and Chief Executive Officer, Bharti AXA Life Insurance.
He also said that the company has already processed several claims received through WhatsApp successfully.