PUNE: Bajaj Auto and iconic British motorcycle brand Triumph on Friday formally commenced their non-equity global partnership to manufacture a new range of mid-capacity motorcycles in the country.
The first bike under the partnership, which was forged in August 2017, will be rolled out in 2022 and will carry a starting price tag of less than Rs 2 lakh, Triumph Motorcycle Chief Commercial Officer Paul Stroud said at a press conference here.
The new bikes will be manufactured at Bajaj Auto’s Chakan facility.
“The Triumph brand is an iconic brand the world over. So, we are confident that there will be a huge appetite in India and other emerging markets for these new products,” Bajaj Auto Managing Director Rajiv Bajaj said.
The collaboration will explore the 200cc-500 cc motorcycle category to offer multiple product options across various segments.
Triumph bikes manufactured under the collaboration will be sold under Triumph brand, and not Bajaj auto, through exclusive network of outlets.
However, as part of the pact, the bike will be be exported to all overseas markets where Bajaj has a strong presence. (AGENCIES)