BENGALURU, Feb 11 : Bajaj Allianz Life, one of India’s leading private life insurers, on Sunday, organized the fourth edition of Plankathon at Sri Kanteerava Stadium to celebrate the Indian Space Research Organization’s (ISRO) remarkable achievements with Chandrayaan and Aditya L1.
The on-ground Plankathon event was a culmination of the company’s hugely popular campaign PlankForAces which invited people to come together to thank the brilliant scientists at ISRO, by uploading their video of holding the abdominal plank.
The Plankathon also brought in a team of ISRO scientists led by N Sudheer Kumar, Director, Capacity Building and Public Outreach, at ISRO headquarters.
Actress Taapsee Pannu championed the entire Plankathon on the ground.
Tarun Chugh, MD and CEO of Bajaj Allianz Life Insurance and Chandramohan Mehra, Chief Marketing Officer of Bajaj Allianz Life Insurance, were also present at the event.
Guinness World Records adjudicator declared Bajaj Allianz Life Insurance as a new Guinness world record title holder for the largest online video album of the people holding the abdominal plank position.
PlankforAces saw 5,194 videos being uploaded by people from all segments.
Actress Taapsee said, “I congratulate Bajaj Allianz Life Insurance on their fourth edition of Plankathon and for their new Guinness world record title. I hope everyone who planked today, or uploaded their videos for PlankForAces, continue their health and fitness movement and many more join as well for us to be a healthier and more vibrant community.”
Taapsee led the on-ground event of PlankForAces not only because of her immediate association with ‘Mission Mangal’ film, but also for the fervor and enthusiasm that the actor brings to all her roles.
“This is indeed an extraordinary event that showcases the collective Indian spirit. With initiatives like PlankForAces, Bajaj Allianz Life has brought together several thousands by igniting their passion for their country, as well as their motivation to stay fit and healthy,” ISRO CBPO Director N Sudheer Kumar said.
“Bajaj Allianz Life Plankathon has evolved to be more than India’s flagship fitness initiative, that captures the sentiment of India,” Bajaj Allianz Life Insurance Chief Marketing Officer Chandramohan Mehra said.
Bajaj Allianz Life Insurance, one of India’s leading private life insurance companies, commenced its annual Plankathon movement in 2018 to promote health and fitness amongst the citizens of the country, where it brings together thousands to hold the simple abdominal plank.
The abdominal plank is considered one of the easiest exercises that helps strengthen an individual’s posture and core.
Today, Bajaj Allianz Life Insurance celebrated the fourth edition of its much-anticipated PlankForAces. (UNI)
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