Amway India to tap tier II,III markets under personal care biz

CHENNAI, Mar 28: Direct selling fast moving

consumer goods company Amway India Thursday said it has

strengthened the personal care portfolio with the launch of

Persona Germ Protection and Moisturizing Liquid handwash,

after the segment saw double digit growth in the last five

years.

With the launch of the new products, Amway India was

also looking at increasing the market penetration of liquid

handwash products in tier II and III cities.

The liquid handwash has been developed in India for

Indian consumers and offers effective germ protection, while

providing nourishment and moisturisation by aloe vera, a

company statement said.

According to company Chief Marketing Officer, Sundip

Shah, in the health and hygiene segment, especially the hand

hygiene was witnessing a double-digit growth in last five

years.

“There is an increasing awareness among people towards

maintaining hygiene in general and specifically hand hygiene.

There is a huge potential for growth in the category which has

just 10 per cent penetration in the country,” he said.

With the Amway direct sellers base, the company is

aiming for a deeper product penetration especially in tier II

and III cities, Shah said.

Priced at Rs 265 for 250 ml (inclusive of all taxes),

the Persona Germ Protection and Moisturizing Hand Wash is

available through Amway direct sellers. (PTI)
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