CHENNAI, Mar 28: Direct selling fast moving
consumer goods company Amway India Thursday said it has
strengthened the personal care portfolio with the launch of
Persona Germ Protection and Moisturizing Liquid handwash,
after the segment saw double digit growth in the last five
years.
With the launch of the new products, Amway India was
also looking at increasing the market penetration of liquid
handwash products in tier II and III cities.
The liquid handwash has been developed in India for
Indian consumers and offers effective germ protection, while
providing nourishment and moisturisation by aloe vera, a
company statement said.
According to company Chief Marketing Officer, Sundip
Shah, in the health and hygiene segment, especially the hand
hygiene was witnessing a double-digit growth in last five
years.
“There is an increasing awareness among people towards
maintaining hygiene in general and specifically hand hygiene.
There is a huge potential for growth in the category which has
just 10 per cent penetration in the country,” he said.
With the Amway direct sellers base, the company is
aiming for a deeper product penetration especially in tier II
and III cities, Shah said.
Priced at Rs 265 for 250 ml (inclusive of all taxes),
the Persona Germ Protection and Moisturizing Hand Wash is
available through Amway direct sellers. (PTI)
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