JAMMU, May 1: Amway India, country’s largest FMCG direct selling company launched Nutrilite DHA Yummies-product claimed to support nutritional gap of omega-3 fatty acids and vitamin D in children of age 5 years and above.
A handout claimed that Nutrilite DHA Yummies Soft Gel format is a great way for children to fulfill their key nutritional requirement in a more fun and enjoyable manner.
Nutrilite DHA Yummies is available in yummy tangy orange-citrus lemony flavor and are developed for children of age 5 years and above.
Announcing the launch Nutrilite DHA Yummies, Sundip Shah, Chief Marketing Officer, Amway India, said, “At INR 401 crores, the kids’ vitamin and dietary supplement market is still at a nascent stage and promises strong growth potential. In line with our commitment of offering highest quality products, Nutrilite DHA Yummies is an addition to our existing range of supplements for kids.”
Commenting on the launch Ajay Khanna, Category Head Nutrition & Wellness, Amway India said, “Given that children are extremely picky eaters, and so, their diets may fall short of important nutrients such as omega-3 and vitamin D. Nutrilite DHA Yummies leverages Amway’s long-standing legacy of bringing the highest quality nutritional supplements.