Airtel, ALTBalaji join hands to offer digital content

Excelsior Correspondent

JAMMU, Mar 29: Bharti Airtel, India’s largest telecommunications services  provider  and ALTBalaji, a wholly owned subsidiary of Balaji Telefilms, today announced a strategic partnership to bring exciting digital content from ALTBalaji’s portfolio  to Airtel TV app users.
ALTBalaji’s complete range of original shows and hit movies, are now available on Airtel TV app. This includes popular shows like Karrle Tu Bhi Mohabbat, Haq and Bollywood hits like Once Upon a Time in Mumbai and Lootera. This will help ALTBalaji in extending its content  distribution to Airtel TV app’s fast growing user base.
With this partnership, Airtel TV has further strengthened its content catalogue, which is amongst the largest in India. Customers can choose from over 350+Live TV channels  and 10,000 + movies  and shows on Airtel TV app. All contents  on Airtel TV app is completely free for Airtel postpaid  and prepaid customers till June 2018.
Sameer Batra, CEO-Wynk said, “ We are thrilled to partner ALTBalaji  and bring their rich content on to Airtel TV app. This will add to the wide range of exciting digital content available to our users,” he added.

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