Zed Black, HelpUsGreen sign MoU to launch new incense sticks from floral waste

Mumbai, Jan 22: Mysore Deep Perfumery House with its flagship brand Zed Black, has inked a deal with HelpUsGreen, the pioneer in flower recycling technology, to launch ‘Nature Flower’ fragrant incense sticks made from recycled flowers.

From floral waste to fragrant sticks, the Zed Black Nature Flower Incense Sticks are launched in four natural fragrances — Sandal, Mogra, Kasturi, Rose — across the country.

The joint project aims to impact the lives of over 1,000 indigenous women workforce.
Joining hands with HelpUsGreen, a pioneer in flower recycling technology, and creating the agarbatti brand ‘Nature Flower’ is our small contribution in reducing the floral waste from the holy places in the country,” Ankit Agrawal, managing partner at MDPH, was quoted as saying in a release here on Saturday. (UNI)