‘Venus’ signs up Karthik, Pallikal as its brand ambassadors

Excelsior Correspondent
JAMMU, Nov 14: ‘Venus’ Home Appliances the pioneer in the water heater industry has signed up celebrity couple, Cricketer Dinesh Karthik and Squash player, Dipika Pallikal as its brand ambassadors.
Speaking of the celebrity tie-up, I. Ramkumar, MD of the company said: “Venus has always enjoyed a good reputation among discerning customers. To take this engagement forward we decided to go with the endorsement of a celebrity couple who shared similar values with the brand. Both Dinesh Karthik & Dipika Pallikal are sports personalities who have done India proud through their achievements; they are discerning in their tastes & choices and are seen as achievers in their respective domains. We see the all-round performance of the new smart water heater model and the all-round performance of the couple as a natural synergy.”
Brand Venus is more than 5 decades old and latest addition in its offering is Smart Water Heater called Lyra Nexus.
This model can be operated from anywhere with an App compatible with Android & Apple platforms.