Excelsior Correspondent
JAMMU, Apr 26: Venus Creme Bar, a quality product from the diversified RSPL Limited Group has launched its latest socially-conscious, brand campaign – #MeraDeshMeriZimmedari – to drive awareness among citizens about their responsibility towards the nation and the value of a single vote.
The socially- conscious message is the result of an extensive, month long, ground- level study and interaction of the company with various stakeholders. The study concluded that while a section of the population is aware and considers voting their fundamental right, a large section is still not entirely aware about exercising their franchise and does not consider a single vote impactful enough.
The television commercial has been aired from April 19 on leading satellite TV channels [News & Music, etc] and from April 9 on digital platforms like YouTube, Facebook, Twitter among others.
The 1:45 min duration television commercial in Hindi opens in the living room of a family comprising husband, wife and a kid. The husband while watching a political debate on a news channel complains about irresponsible politicians and their inability to manage the country. To this the wife retorts questioning the responsibility of the husband who’s sitting comfortably on the couch while the entire nation is out voting. The husband is quick to dismiss his wife’s views saying his single vote won’t make any difference at all.
The wife summarizes the entire discussion by stating that every vote counts with the camera focusing on the husband who has a smile on his face and is convinced about the power of his vote. The wife then walks up to the husband with a soothing track playing in the background and asks him to discharge his responsibility as a citizen by voting.
Commenting on the new brand campaign, Rahul Gyanchandani, Joint Managing Director, RSPL Ltd, said, “The 17th Lok Sabha Elections 2019 is on and the onus is on every citizen to vote and make an impact. With the core message of #MeraDeshMeriZimmedari, our TVC aims to drive awareness among citizens about their responsibility towards the nation, the power of a single vote and encourages them to exercise their franchise”.
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