The revelation by the Union Tourism Ministry in the Lok Sabha regarding the underutilisation of funds allocated for tourism projects in Jammu and Kashmir under the Swadesh Darshan Scheme is a matter of serious concern. While the scheme was launched with the noble objective of developing tourism infrastructure and boosting economic growth in the region, the sluggish pace of fund utilisation raises questions about the efficiency and accountability of the concerned authorities. This situation not only hampers the potential of tourism as a driver of economic development but also reflects poorly on the governance mechanisms in place.
The Swadesh Darshan Scheme, launched in 2014-15, aims to develop theme-based tourist circuits across the country to promote sustainable and responsible tourism. For J&K, a region blessed with unparalleled natural beauty and cultural heritage, the scheme presented a golden opportunity to revitalise its tourism sector, which has faced numerous challenges over the years, including political instability, natural disasters, and the COVID-19 pandemic. The scheme sanctioned several projects in 2016-17, including the development of circuits like Jammu-Srinagar-Pahalgam, Jammu-Rajouri-Shopian, and Gulmarg-Baramulla-Kupwara, among others. These projects were expected to enhance tourist facilities, create employment opportunities, and stimulate local economies.
However, the data presented in the Lok Sabha paints a disappointing picture. Out of the Rs 77.33 crore sanctioned for the Jammu-Srinagar-Pahalgam-Bhagwati Nagar-Anantnag-Salamabab Uri-Kargil-Leh circuit, only Rs 59.30 crore has been utilised. Similarly, for the Jammu-Rajouri-Shopian-Pulwama circuit, Rs 67.35 crore was released, but only Rs 59.41 crore has been utilised. The pattern repeats across other projects, with significant gaps between the funds released and their utilisation. While some projects, like the development of tourist facilities at Mantalai and Sudhmahadev, have seen full utilisation of funds, these are exceptions rather than the norm.
The underutilisation of funds has far-reaching implications. First and foremost, it delays the completion of critical infrastructure projects, which are essential for attracting tourists and providing them with a seamless experience. Incomplete or delayed projects not only deter tourists but also erode the confidence of stakeholders, including local communities, investors, and tour operators. Moreover, the failure to utilise funds effectively means that the intended economic benefits, such as job creation and revenue generation, remain unrealised.
Another glaring issue is the absence of a study to assess the economic impact of the surge in tourism in J&K. Tourism is a key sector for the Union Territory, contributing significantly to its GDP and providing livelihoods to thousands of people. Without a comprehensive assessment, it is impossible to gauge the effectiveness of the initiatives undertaken or to identify areas that require further attention. Such studies are crucial for evidence-based policymaking and for ensuring that the benefits of tourism reach all sections of society, particularly marginalised communities.
The Union Tourism Ministry’s decision to revamp the Swadesh Darshan Scheme as Swadesh Darshan 2.0 (SD2.0) is a step in the right direction. The new version of the scheme emphasises sustainable and responsible tourism, with a focus on destination-centric development. The inclusion of Basholi in J&K under the revamped scheme is a positive move, but it must be accompanied by robust implementation and monitoring mechanisms to ensure that history does not repeat itself. Given the fragile ecosystem of J&K, ecotourism should be prioritised. The selection of Mushkoh village in Ladakh under the eco-circuit theme is a welcome move, but more such initiatives are needed to promote sustainable tourism practices.
Tourism has the potential to transform the economy of Jammu and Kashmir, but this potential can only be realised if the allocated funds are utilised efficiently and effectively. The central government has given enough funds to build tourism infrastructure. The underutilisation of these funds under the Swadesh Darshan Scheme is a wake-up call for all stakeholders to address the systemic issues that hinder the timely completion of projects. By strengthening accountability, fostering collaboration, and prioritising sustainable tourism, J&K can emerge as a world-class tourist destination that benefits both its residents and visitors.
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