Excelsior Correspondent
JAMMU, May 31: Transsion Holdings Conglomerate today announced its entry in the Jammu and Kashmir market with its mobile brand itel, the hi-tech innovative brand for the masses.
The launch will delight Indian consumers, who will now have access to itel’s high-performance, quality-assured mobility solutions, in order to fulfill their mobile connectivity aspirations. The feature phones are strategically priced below Rs 2000 and smartphones below Rs 10,000.
As a part of the launch, the company will be rolling out its India operations in two phases–phase one will include North Indian States of Uttar Pradesh, Bihar, Jharkhand, Punjab, Jammu and Kashmir, Haryana, Gujarat, Rajasthan and Uttarakhand while phase two will see itel Mobile entering the prominent local markets in the North West region such as Maharashtra and Madhya Pradesh. The end-goal of the move is to increase smartphone and smart device penetration amongst the country’s socio economic class C, D, E who are yet to fully adopt the benefits that digital technology has to offer.
Speaking on its India launch, Sudhir Kumar, CEO, itel India, commented, “We are confident that itel will emerge as the perfect enabler to drive the rural and semi-urban Indian consumers onto a digital platform and to provide affordable yet feature-driven mobile phones for the aspiring Indian consumers across geographies and social classes”.
The feature phones will be categorized in 3 series viz. SmartSelfie, SmartPower and Shine. SmartSelfie will attempt to redefine the consumer expectation whilst having a front camera in all its phones, Sudhir Kumar said, adding that the brand also gave a sneak-peek into its plans by launching six phones–SmartSelfie it2180, SmartPower it5600, SmartSelfie it5231 and PowerPro it1410 – along with its two flagship products, SelfiePro it1511 and Wish it1508. SmartSelfie it2180 priced at Rs 839, SmartPower it5600 available at Rs 973, SmartSelfie it5231 at Rs 1,296, PowerPro it1410 at Rs 3,339, Wish it1508 at Rs 3,899 and SelfiePro it1511 at Rs 6,999 to Indian markets.
Kumar added that itel is planning to contribute to the Indian Government’s Make in India scheme by setting up manufacturing units in India. The company is also looking forward to establish 1000 service touch points across India to enable high-level of customer-centric service for its users across the country.
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