Tourism Ministry’s new initiative to attract tourists

Excelsior Correspondent

A view from the video clips prepared by Union Tourism Ministry to attract tourists in J&K.
A view from the video clips prepared by Union Tourism Ministry to attract tourists in J&K.

JAMMU, Nov 10: Union Tourism Ministry has taken new initiative to display different facets of Jammu, Kashmir and Ladakh regions countrywide through short video clips.
Prepared by the Ogilvy and Mather on the theme provided by Tourism Ministry officals, these video clips would bring out the hidden natural beauty of all the three regions of Jammu and Kashmir. The video clip on Jammu region’s new facets would be first of its kind in the history of the State and go a long way in attracting tourists to this part of Jammu and Kashmir.
These video clips would be shown regularly from next week all over the country on private Television Channels as well as Doordarshan in order to provide further impetus to tourism promotion.