Excelsior Correspondent
Jammu, Mar 22: After pioneering the green tea wave in India, Tata Global Beverages, the second largest tea brand in the world, introduces a first-of-its-kind vitamin enhanced range of Super Green Teas as the latest addition to the company’s green tea portfolio.
The company has always pushed the envelope when it comes to innovation, aiming to offer consumers products that suit their changing needs, evolving tastes, and varying lifestyles.
This journey of innovation has led to the creation of Tetley Super Green Tea which caters to those people who are faced with “Super Human” expectations every day.
This time around, the brand is targeting realpeople, who are crunched for time and have the potential to show up super in simple moments. This product allows people to experience the various benefits of green tea as it’s loaded with antioxidants and provides their consumers with added benefits of Vitamin B6 and Vitamin C.Tetley Super Green Tea introduces “vitamin -enhanced” green teas for the first time in India.
The range of Tetley Super Green Teas was officially launched in Mumbai by the new face of Tetley in India, Sourav Ganguly, actress Neha Dhupia, actor and presenter Shibani Dandekar and Regional President – India, Tata Global Beverages Sushant Dash at a unique Zumba concert where they set a new Guinness World Records for largest gathering of people wearing capes – bringing alive the product story of ‘Everyday Super Humans’ in a unique manner.
The two green tea variants, Tetley Super Green Immune and Tetley Super Green Boost are available in 10’s and 30’s SKU’s, priced at Rs. 65 and Rs. 170 respectively.
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