Hyderabad, Sep 8 (UNI) Tata Tea Chakra Gold, the second-largest tea brand in South India and eighth largest across India, in terms of market share, on Friday announced the launching of its latest variant, Tata Tea Chakra Gold Premium Leaf tea, a premium lead tea blend in Andhra Pradesh and Telangana market.
Made with the choice of premium Assam leaf teas along with added long leaves from the high-grown region, the new variant gives you a refreshing blend of rich taste and delightful aroma, the company said in a release.
With this new leaf tea blend offering, the Tata Tea Chakra Gold brand has again introduced a premium new product that has been meticulously crafted to offer an exceptional tea-drinking experience with a rich aroma and taste that will truly delight the consumers.
While continuing to deliver a strong taste in a leaf blend, the product’s refreshing flavour profile has been attributed to its added long leaves from the high-grown regions, which sets it apart from conventional tea blends.
Tata Tea Chakra Gold Premium leaf tea is now available in stores across the states of Andhra Pradesh and Telangana and is available in various SKU sizes like Rs 10 (MRP incl. of all taxes), 100g, 250g and 500g.
Alongside this exciting introduction, Tata Tea Chakra Gold is also delighted to welcome the charismatic Rashmika Mandanna as the brand ambassador, embodying the brand’s core values and essence.
Talking about the new product launch with a new brand ambassador, Puneet Das, President – Packaged Beverages, India & South Asia, Tata Consumer Products, said with the launch of Tata Tea Chakra Gold Premium Leaf Tea, we have now also entered the premium leaf segment in the markets of Andhra Pradesh and Telangana under the Tata Tea Chakra Gold master brand.
This premium ‘leaf tea’ segment, known for its larger tea granule size blend, presents a relevant and growing opportunity to cater to evolving consumer preferences, especially in markets in the South.
Speaking about her association with Tata Tea Chakra Gold, Rashmika Mandanna said, “I am delighted to be a part of the Tata Tea Chakra Gold family.
The brand’s values align with my personal journey, which reflects hard work, authenticity, and the pursuit of excellence. It is my choice of success. I believe in the power of every individual’s journey and the strength it brings. Tata Tea Chakra Gold resonates with that belief, making this association truly special.”
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