Excelsior Correspondent
JAMMU, May 28: Tanishq, a renowned jewellery brand in India, announced the launch of its new sub-brand, Rivaah.
With the launch of its second sub-brand, Tanishq made available a wide range of stunning handcrafted wedding jewellery for brides from across India, designed and conceptualized by a design team in Bangalore.
Tanishq believes that every bride deserves the best for her special day and has ventured into this category pre-summer wedding season. Rivaah will be available across the brand’s large and expanding retail network, which is currently present across 205 stores. Jewellery from Rivaah begins at Rs 1 lakh.
Rivaah is the union of Tanishq’s tradition and craftsmanship – Rivaaz and the sacred bond of marriage – Vivaah. Irrespective of which part of the country a bride hails from, jewellery is always an integral part of the wedding ceremonies.
Rivaah comprises of ornate creations in gold, diamond, kundan and polka to cater to a bride hailing from any community across India. Every piece of jewellery from Rivaah, be it a ‘haath phool’ for a Punjabi bride or a ‘kamarbandh’ for a Kannadiga bride, is a Tanishq masterpiece in itself. Tanishq pays an eloquent tribute to the discerning Indian bride of today, with the launch of Rivaah.
Sharing his thoughts on the launch of the latest sub – brand from Tanishq, Sandeep Kulhalli, senior vice president, Retail and Marketing, Jewellery Division, Titan Company Limited said, “We are extremely proud to launch Rivaah, our latest sub-brand, dedicated to the Indian wedding category.
Over the years, we have seen the potential for this category grow and we feel that now is the best time to carve our wedding jewellery offering into an identity of its own. With Rivaah, we will initially cater to 13 bridal communities across India and celebrate their culture. This new offering has the best-in-class design direction and marks the beginning of a new journey for not just the bride, but Tanishq too.”
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