SMVDSB distributes free souvenirs to devotees during Navratra

Devotees with souvenirs presented by Mata Vaishno Devi Shrine Board.
Devotees with souvenirs presented by Mata Vaishno Devi Shrine Board.

Excelsior Correspondent
KATRA, Sept 29: To honour the female in all forms and envisioning Navratra as a symbol for women empowerment, the female devotees who visited the holy shrine of Shri Mata Vaishno Devi Ji during these auspicious Navratra were distributed free souvenir items at a selfie point on Tarakote Marg.
Anshul Garg, Chief Executive Officer, Shri Mata Vaishno Devi Shrine Board distributed the souvenirs as a token of honour and gratitude. These souvenir items included Sarees, suit pieces, Chunni and Dupatta.
The CEO informed that on this festive occasion, this is enlisting another initiative by the Shrine Board for promoting yatra influx after providing free pony and battery car services to ‘Divyang’ devotees with special arrangements for their priority darshans at sanctum sanctorum by setting up of help desks for their convenience and hassle-free yatra at various locations as per the directions of Chairman ( Lt Governor, JK-UT).
CEO also informed that for the first time, Shrine Board has unveiled special selfie points enroute the holy shrine for the pilgrims to capture memories of their visit during Navratra. He further contended that besides these initiatives, Shrine Board is striving hard for ensuring physical and systematic improvements wherever required after critical examination like augmentation of infrastructure, decongestion of the entire track, appropriate use of technology for effective crowd and queue management and expeditious completion of all the development works for further augmentation of the facilities for the visiting pilgrims.
Among those present on the occasion, were Navneet Singh, Addl CEO; Ajay Salaan, Asstt CEO and other officers of Shri Mata Vaishno Devi Shrine Board, besides pilgrims in large number.