Excelsior Correspondent
SRINAGAR, July 6: Urging for a proactive marketing strategy to promote woolen industry in the State, the Minister for Industries and Commerce, S. S. Slathia today directed the Managing Director, SICOP to complete construction and renovation of Rs 53.00 lakh heritage showroom at Solina, Srinagar within a month so that it is thrown open to tourists and visitors for sale cum exhibitions of handmade silken and woolen products produced in the State. He also ordered to make the showroom of Handicrafts Corporation at Lajpat Nagar, New Delhi fully functional immediately.
Speaking at the 60th meeting of Board of Directors of J&K State Handloom Development Corporation Ltd. here today, Mr Slathia called for a comprehensive market survey to enhance the sale of woollen products, adding that the Corporation should present its new products in standard packing in the market to attract customers in bulk. He also called for a vigorous publicity drive including use of internet, for launching its new products Like Kani Jamawar Shawls in antique and rare designs, and traditional Kashmiri hand woven Silken items. He also called for redoubling efforts for recreation and development of documented designs in embroidery of Royale motif Pashmina Shawls and Pashmina Shawls of Samba which are of high and heritage value.
Mr Slathia said that recognition and acceptability of “Poshis Brand” among customers should be the bench mark of performance instead of only profitability.
Mr Slathia that also urged for removing bottlenecks in the expeditious implementation of the IInd Phase of Rs 16.56 crore Integrated Wool and Woolen Design Development Centre at Srinagar which has been sanctioned by the Development Commissioner of Handlooms, Union Ministry of Textiles under Prime Minister’s Special Economic Package for J&K to promote woolen Industry in the State.
While reviewing the progress of Export oriented Handloom Development Project ( EOHDP) Samba under ASIDE, it was stated that the Corporation has taken up the production of fine quality cotton shirting and linen shirting cloth of international standard with inhouse processing in the project. The improved quality fabrics woven and processed in the project are converted into readymade shirts which are appreciated and received well in the market.
The Managing Director informed the Board of Directors about the progress achieved by the Corporation during last fiscal.
The meeting was attended by the Principal Secretary, Finance, M. I. Khanday, Commissioner /Secretary, Industries and Commerce, Shantmanu, Special Secretary Planning and Development, M H Malik, Director Handloom, Chandra Gupta, Managing Director, HDC, Showkat Ali and concerned officers were present in the meeting.
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